The Josh Gordon Group blog

Webinar: IoT Opportunities for Security Industry Suppliers, on demand

Posted by Josh Gordon on Fri, Oct 9, 2015 @ 19:10 PM
I hosted a great webinar on opportunities for security industry suppliers in the Internet of Things. I had two fantastic guest speakers: Martin Gren, a true IoT pioneer who invented the world's first networked security camera, and Todd Baker who heads product management for Cisco's IOx product line, which specifically targets IoT applications. Special thanks to the Security Industry Association for sponsoring the event. 
  Officially Martin Gren is Founder and Director of New Projects, AXIS Communications.
Todd Baker, is Head of IOx Product Management, at Cisco Systems.
Read More

Topics: webinar, Martin Gren, Internet of Things, Internet of Everything, Cisco Systems, security suppliers, SIA, Scott Baker, Axis Communications, Security Industry Association, Marketing opportunities for security suppliersfor, Josh Gordon

When marketers look at you, what do they see?

Posted by Josh Gordon on Fri, Apr 18, 2014 @ 12:04 PM

This article ran on the Broadcast Engineering magazine website August 8, 2013 as the editor’s pick of the week:

Read More

Topics: marketing, metrics, security study, polls, apps, promotional information, security industry, SIA, digital magazines, advertising, trade magazines, print media, educational information

Marketing effectiveness in the security industry: FREE webinar Oct 24

Posted by Josh Gordon on Fri, Oct 11, 2013 @ 15:10 PM

I will be sharing findings from a new research study on marketing effectiveness in the security industry.

Read More

Topics: surveillance, Josh Gordon Group, security industry, SIA, marketing effectiveness, access control