The Josh Gordon Group blog

Jeff Jarvis video "Your Customers Are Your Ad Agency"

Posted by Josh Gordon on Wed, Jan 23, 2013 @ 08:01 AM

You have to love Jeff Jarvis. Whether you see him as a brilliant visionary of the tech future, or as an academic with a well-read blog, he defiantly makes you think. In this short video he gives a vision of the new world of marketing where Google has turned the world upside down.

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Topics: new custoerms, content strategy, B2B marketing, seo, search, Google rankings, changing customer, marketing strategy, marketing content, advertising, On line content, earned media, Website

Does your current media plan reach new customers?

Posted by Josh Gordon on Mon, Jun 18, 2012 @ 08:06 AM

In today's highly fragmented communications environment your company’s media choices can become a self-fulfilling prophecy.

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Topics: new custoerms, new business, non-customers, e-newsletter, advertising, media plan, existing customers