The Josh Gordon Group blog

Which content is most persuasive? Free on demand webinar

Posted by Josh Gordon on Fri, Jun 27, 2014 @ 11:06 AM

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Topics: webinar, marketing, digital media, marketing effectiveness, marketing content, educational content, BrightTALK, consumer habits, marketing campaigns

A marketing manager's incomplete guide to sidewalk signs

Posted by Josh Gordon on Fri, Feb 21, 2014 @ 15:02 PM

I love sidewalk signs! They are the purest from of marketing. Write a good one you can literally motivate customers to walk in you door. Where I live in Brooklyn I walk by many every day. Here are some quick marketing reviews of several I've passed recently.

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Topics: marketing, Brooklyn, Valentines, humor, marketing plan, motivating customers, marketing effectiveness, Smith St., Super Bowl, sidewalk signs

Marketing effectiveness in the security industry: FREE webinar Oct 24

Posted by Josh Gordon on Fri, Oct 11, 2013 @ 15:10 PM

I will be sharing findings from a new research study on marketing effectiveness in the security industry.

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Topics: surveillance, Josh Gordon Group, security industry, SIA, marketing effectiveness, access control