Wait a minute! This blog is about the power of content and its ability to persuade. Am I saying that content is no longer King? To that I say both yes and no.
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Topics: content, content marketing, audience building
Social media guru and uberblogger Chris Brogan was coming to town. I was going to see him and Tweeted about it. Having never met Brogan I was surprised and delighted to receive a funny Tweet back (on left).
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Topics: digital media, social media, Twitter
Most company newsletters operate with a 25-30% open rate. Is it honestly worth the effort to send it out when only a small minority of users will open and read it?
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Topics: newsletter, digital media, marketing strategy
In July 2009 Amazon.com bought online shoe retailer Zappos.com for $887.9 million from entrepreneur Tony Hsieh (pictured).
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Topics: content strategy, Twitter
There's a great post contrasting the graphic presentation styles of Bill Gates and Steven Jobs on the Presentation Zen blog. Blogger Garr Reynolds roots for Jobs' use of minimal graphics over Gates' slides with more complex information.
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Topics: iPhone, presentation style, Steve Jobs, Bill Gates, Apple
I'll be speaking on a live webinar next week on Thursday. Please join in!
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Topics: Sports production, 720p, UHDTV, Miranda, 1080i, 1080p, Television production, 4K
Here is an aticle that ran this morning:
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Topics: content, content marketing, content strategy, bradcast indusrty survey, prduction research, Sports Video Group, educational content, Josh Gordon, Broadcast, Ken Kerschbaumer
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Topics: B2B suppliers, B2B marketing, B2B technology marketing, advertising, BtoB
We get it, stories sell. They help customers remember key points even as they are overwhelmed with facts. When winning new business in the time before first sales contact this is critical as there are no salespeople to reinforce points made. But if the stories are only about your company and products they can sound like a sales pitch and be quickly forgotten. Stories that sell best describe B2B problem solving situations similar to those being experienced by customers. In short, the stories are about your customers, not you or your company. Our friend Jill Konrath explains:
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Topics: problem solving, B2B marketing, Jill Konrath, marketing stories, stories that sell, educational content, BtoB, winning new business