The Josh Gordon Group blog

Video: How the shift to owned and earned media hurts B2B marketing

Posted by Josh Gordon on Thu, Aug 16, 2012 @ 09:08 AM

What is the downside to marketers shifting media dollars out of paid media and into owned and earned media? Matt Kinsman's team at American Business Media did a great job interviewing me in this video about this overlooked topic. In the intreview I refrence findings from our recent study, "Improving Marketing Effectiveness." Click on the picture below to see the video produced using the new, innovative Me!Box interface which blends video with posted content for a richer viewing experience.

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Topics: B2B suppliers, content strategy, digital media, B2B marketing, non-customers, e-newsletter, social media, Josh Gordon Group, buyer/seller relatsionship, Josh Gordon, advertising, earned media, existing customers, noncustomers

Does your current media plan reach new customers?

Posted by Josh Gordon on Mon, Jun 18, 2012 @ 08:06 AM

In today's highly fragmented communications environment your company’s media choices can become a self-fulfilling prophecy.

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Topics: new custoerms, new business, non-customers, e-newsletter, advertising, media plan, existing customers