The Josh Gordon Group blog

Does B2B marketing communicate well to corporate management?

Posted by Josh Gordon on Tue, Feb 5, 2013 @ 13:02 PM
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Topics: B2B suppliers, B2B marketing, B2B technology marketing, advertising, BtoB

Video: Steve Jobs marketing strategy to turn around Apple

Posted by Josh Gordon on Thu, Jan 24, 2013 @ 07:01 AM

In 1997 Steve Jobs returned to a failing Apple Computer to turn it around. His first job was to come up with a marketing strategy to reposition Apple from away from the recent product failure of the Apple Newton, low cost competitors, and widely publicized falling sales. In this rare video Jobs explains how a proposed “Think Different” advertising campaign could start to return Apple to profitability and success. Jobs references the “Got Milk” campaign and Nike branding as he explains how branding works and how this campaign will turn the Apple brand around.

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Topics: B2B marketing, motivating customers, marketing strategy, B2B technology marketing, advertising, media plan

Does educational content just develop customers for competitors?

Posted by Josh Gordon on Thu, Jun 7, 2012 @ 10:06 AM

There were once two competitors. The first invested to create great educational information truly helpful to customers. The second invested nothing in educational content, took the savings to the bottom line, and sold their products for less. Who won? In this case, the lower priced suppler. But it should not have happened that way. 

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Topics: B2B technology marketing, buyer preference, content strategy, educational conrent, educational content, marketing content, marketing strategy

B2B marketing is 5x more persuasive with customers than non-customers

Posted by Josh Gordon on Thu, May 31, 2012 @ 11:05 AM

For immediate release:

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Topics: B2B suppliers, B2B marketing, non-customers, John Luff, HD Consulting, Tom Canavan, Signiant, Improving Marketing Effectiveness, Josh Gordon Group, B2B technology marketing, Josh Gordon