The Josh Gordon Group blog

Is your company newsletter "all about us"?

Posted by Josh Gordon on Tue, Nov 4, 2014 @ 15:11 PM

How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.

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Topics: marketing, newsletters, promotional tool, subscription