The Josh Gordon Group blog

Rethinking B2B print advertising for a digital marketing world

Posted by Josh Gordon on Mon, Jun 16, 2014 @ 13:06 PM

Is print advertising losing its impact? Yes, but often not because it fails to reach targeted customers. In several markets we have measured, including the security and broadcast technology industries, buyers are as engaged with print as ever. Often the problem is in how print it is being deployed.

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Topics: print advertising, branding through awareness, security industry, creating awareness, broadcast technology industry