The voice of your customers on how to improve your marketing
What would your customers tell you if you asked them how to improve your marketing?
Don’t miss this live one hour event that will share previously unreleased findings from a SIA sponsored study asking security industry buyers to evaluate the marketing that targets them. In addition to the research findings, there will be live insight from experts who know security managers and system integrators best. Topics to be covered:
What kind of information is most persuasive in motivating customers to buy?
What you need to know about hype, honesty, and simplification in telling your product story
How to assure that your message is not reaching non-customers
How to use educational information to motivate customers to buy
Is print media dead? Does social media have a life in the security market?
For the System Integrator’s point of view:
Bill Bozeman, CPP, is President and CEO of PSA Security Network, the world’s largest electronic security cooperative of over 200 system integrators, accounting for over $2 billion in annual systems design, installation, integration, and maintenance.
For the Security Manager’s point of view:
Bob Hayes is Managing Director of the Security Executive Council, a research and advisory firm focusing on improving security management practices.
The session moderator will be Josh Gordon, President of the Josh Gordon Group, who will guide the conversation using original security industry customer research conducted by his firm.