The Josh Gordon Group blog

How blog content became a pool company's best salesperson

Posted by Eduardo Esparza on Mon, Jan 2, 2012 @ 12:01 PM

This is great video produced by Michael Seltzer, owner of the Social Media Examiner. Seltzer interviews Marcus Sheridan, owner of River Pools and Spas who tells his story of how posting blog content, as part of an inbound marketing program, turnred his business around after it tanked in 2008 when the recession hit.

There are several videos about Sheridan's story, but for me, this one stands out because Seltzer digs out the details. We find out how content became Sheridan’s best saleperson, and exactly what kind of content he posted. I especially like this story because it is about selling swimming pools, not the latest high tech gear that has a lot of intrinsic interest. No, nothing with that much sizzle, swimming pools. If this approach can work selling swimming pools, it can help sell anything.

Read all of Seltzer's helpful commentary about his interview: How to Use Content to Increase Your Sales