The Josh Gordon Group blog

Eduardo Esparza

Recent Posts

How blog content became a pool company's best salesperson

Posted by Eduardo Esparza on Mon, Jan 2, 2012 @ 12:01 PM

This is great video produced by Michael Seltzer, owner of the Social Media Examiner. Seltzer interviews Marcus Sheridan, owner of River Pools and Spas who tells his story of how posting blog content, as part of an inbound marketing program, turnred his business around after it tanked in 2008 when the recession hit.

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Advertising in an fragmented world is more work

Posted by Eduardo Esparza on Fri, Oct 28, 2011 @ 12:10 PM

A study from Bain & Company found that in 2005, US commercial websites offered just over 200 million ad impressions for sale to marketers. Three years later (2008), there were four times as many impressions offered (about 800 million).

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The failed content strategy of CNN

Posted by Eduardo Esparza on Sun, Aug 28, 2011 @ 11:08 AM

Hurricane Irene was bearing down on New York City, where I live, so I was clicking through the cable channels looking for news.

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Topics: content strategy, ratings, Fox news, CNN, Cable news, Roger Ailes

Lady Gaga,CMO

Posted by Eduardo Esparza on Tue, Aug 9, 2011 @ 10:08 AM

Brian Anthony Hernandez posting on Mashable runs the numbers on Lady Gaga's astonishing rise to the top of the web marketing stats:

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A marketing definition of “content”

Posted by Eduardo Esparza on Tue, Feb 15, 2011 @ 09:02 AM

Failure to define content in specific terms is the biggest reason content marketing and social media programs fail. But to define the content of a program we first need to define content itself.

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Steve Jobs shows that great content always finds a way

Posted by Eduardo Esparza on Sun, Jan 23, 2011 @ 08:01 AM

Whatever you are doing for the next 15 minutes, will probably not be as useful as watching this video of Steve Jobs' 2005 commencement speech at Stanford University.

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Content Marketing Lessons of the Top 10 Retweets of 2010

Posted by Eduardo Esparza on Thu, Dec 16, 2010 @ 08:12 AM

In social media circles, retweets are great currency. If you can create content, even if it’s under 140 characters long, and retransmit it through hundreds or thousands of individual Twitter accounts, it is communication gold.

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Social media function: customer acquisition or retention?

Posted by Eduardo Esparza on Sun, Nov 28, 2010 @ 08:11 AM

Does social media build ROI by reaching out to new customers or is it primarily a customer retention tool? It depends who you listen to. Here are two points of view:

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What does online influence actually look like? Looks like content

Posted by Eduardo Esparza on Tue, Nov 9, 2010 @ 11:11 AM

The discussion about online influence needs to shift away from discussions about Facebook, Twitter, and LinkIn and move to a discussion about content and personal connections.

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Fisher Institute for Professional Selling’s annual event

Posted by Eduardo Esparza on Wed, Nov 3, 2010 @ 11:11 AM

I'm psyched! On December 2 I’ll be at the Fisher Institute for Professional Selling’s annual event. I’ll be the speaker just before Jeffrey W. Hayzlett, the former new media centric CMO of Kodak. Details

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