The Josh Gordon Group blog

This is great video produced by Michael Seltzer, owner of the Social Media Examiner. Seltzer interviews Marcus Sheridan, owner of River Pools and Spas who tells his story of how posting blog content, as part of an inbound marketing program, turnred his business around after it tanked in 2008 when the recession hit.

A study from Bain & Company found that in 2005, US commercial websites offered just over 200 million ad impressions for sale to marketers. Three years later (2008), there were four times as many impressions offered (about 800 million).

Hurricane Irene was bearing down on New York City, where I live, so I was clicking through the cable channels looking for news.

Brian Anthony Hernandez posting on Mashable runs the numbers on Lady Gaga's astonishing rise to the top of the web marketing stats:

Failure to define content in specific terms is the biggest reason content marketing and social media programs fail. But to define the content of a program we first need to define content itself.

Whatever you are doing for the next 15 minutes, will probably not be as useful as watching this video of Steve Jobs' 2005 commencement speech at Stanford University.

In social media circles, retweets are great currency. If you can create content, even if it’s under 140 characters long, and retransmit it through hundreds or thousands of individual Twitter accounts, it is communication gold.

Does social media build ROI by reaching out to new customers or is it primarily a customer retention tool? It depends who you listen to. Here are two points of view:

The discussion about online influence needs to shift away from discussions about Facebook, Twitter, and LinkIn and move to a discussion about content and personal connections.

I'm psyched! On December 2 I’ll be at the Fisher Institute for Professional Selling’s annual event. I’ll be the speaker just before Jeffrey W. Hayzlett, the former new media centric CMO of Kodak. Details