The Josh Gordon Group blog

Januray 2011 marks the ten year anniversary of the publication of my third book, Selling 2.0. As result of the publication I recieved an endearing accolade. Here is the scoop:

Social Media's rapid adoption has been primarily because it is cheap and cool. Being effective? Not so much.

In social media circles, retweets are great currency. If you can create content, even if it’s under 140 characters long, and retransmit it through hundreds or thousands of individual Twitter accounts, it is communication gold.

Does social media build ROI by reaching out to new customers or is it primarily a customer retention tool? It depends who you listen to. Here are two points of view:

The discussion about online influence needs to shift away from discussions about Facebook, Twitter, and LinkIn and move to a discussion about content and personal connections.

I'm psyched! On December 2 I’ll be at the Fisher Institute for Professional Selling’s annual event. I’ll be the speaker just before Jeffrey W. Hayzlett, the former new media centric CMO of Kodak. Details