The Josh Gordon Group blog

How much of your thought leadership content is fake?

Posted by Josh Gordon on Thu, Sep 13, 2012 @ 10:09 AM

Marketers invest a lot in thought leadership content. But if we take the name “thought leadership” literally as information that leads or influences thought, very little of it seems to materialize. Instead, I see a lot of common information parading as thought leadership content in form of blog posts, aggregated content, best practices, helpful tips, and "how to" information.

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Topics: white paper, marketing content, thought leadership, thought leadership content