Tough Calls, Selling Strategies to Win over Your Most Difficult Customers is a book by author Josh Gordon published by AMACOM books. The book offers strategies to sell the 20 most problematic customers and is based on research which ranks the problem customers as well as explains why they act the way they do. What makes the book unique is that it offers practical selling tactics for each of the 20 problematic customers. Tough Calls has been translated in to German, Chinese, Korean, and Taiwanese.
As reported on The Fortune Business Report
Infographic from USA Today based on research from Tough Calls