The 51-page report surveyed security industry buyers at end-user companies, system integrators, and dealers and distributors to find out what motivates them to buy.
The goal was to determine how to help suppliers invest their marketing dollars most effectively through an understanding of the trends and forces that impact the security industry.
The study includes findings on media usage, the product buying cycle, the persuasiveness of different content forms, and a review of the marketing effectiveness of 40 companies in the market.
Please submit the form to the right to download the study.
How effective are your marketing strategies?
In this study, potential customers rate how persuasive they find the marketing content which targets them.
© 2012. Josh Gordon Group. All Rights Reserved
Josh Gordon Group, 249 Smith Street Suite #105, Brooklyn, NY 11231 | 718 802 0488
© 2012. Josh Gordon Group. All Rights Reserved Josh Gordon Group, 249 Smith Street Suite #105, Brooklyn, NY 11231 | 718 802 0488 |