The Josh Gordon Group blog

Digital media has made it easy for brands to embrace content marketing and tell their story. But companies have created user centric content for hundreds of years before. This short video timelines the history of company created content starting with "The Furrow," a customer magazine published by John Deere in 1895, right up to the present. Along with a rocking sound track from Robert Rose of the Content Marketing Institute this video offers great perspective.

Content creation for traditional media and public relations is very different from creating content for a content marketing program. In this short video, content marketing guru Joe Pulizzi explains the difference.

It's free! Three training videos of Josh Gordon being interviewed by Susanna Pollack, SVP at BBC America on how to develop a sales strategy for the recession.

As younger TV viewers watch a program, many of them chat about it on social media. Is this a big deal? Watching this happen as the parent of a teenager, I'd say maybe not. But it is actually proving to be important for the economic health of the broadcast industry.

Januray 2011 marks the ten year anniversary of the publication of my third book, Selling 2.0. As result of the publication I recieved an endearing accolade. Here is the scoop:

Social Media's rapid adoption has been primarily because it is cheap and cool. Being effective? Not so much.