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FOX looks to sell assets anticipating competition from new media giants like Google, Amazon, and Facebook

josh@joshgordon.com (Josh Gordon) — Thu, 07 Dec 2017 10:39:58 GMT

Rupert Murdoch, (center with sons) who has proven himself as the best at knowing the value of a media asset, time and time again, is looking to sell of parts of his $60 Billion FOX empire because it is too small. Anticipating future competition from Netflix, Amazon,Comcast, Google, and Facebook looks daunting. Wall St Journal (owned by Murdoch) Reports:http://on.wsj.com/2iY6P95

Three economic factors that will boost 2018 revenues at Broadcasters

josh@joshgordon.com (Josh Gordon) — Wed, 29 Nov 2017 09:40:16 GMT

Despite a slow 2017, the financial outlook for broadcasters looks bright for next year. Here are three reasons why:

Long before the iPhone, I worked with Siri!

josh@joshgordon.com (Josh Gordon) — Mon, 07 Mar 2016 14:03:33 GMT

I have a new Twitter follower from a past life.

One of my first projects as a just-out-of-college A/V producer in Boston was to create a series of 6-8 hour audio training programs for the American Management Associations. Things got off to a very slow start. My voice over talent would burn out during the long sessions and make time consuming mistakes. Gene Jones, my sound engineer at TR Productions, made a suggestion, "Why not bring in Sue Bennett, she'll do it in one take." Sure enough, Sue was an amazing voice over talent who cranked though the long scripts without missing a beat.

That was forever ago. So I was more than a little curious when one "Susan Bennett, Voice Over Artist" started following me on Twitter. It turns out, she was an amazing voice over talent then, and her career never slowed down. Today she is best known as the voice of Siri, on the Apple iPhone.

What will the IP transition mean to you? Watch the on demand webinar

josh@joshgordon.com (Josh Gordon) — Mon, 12 Oct 2015 19:05:00 GMT

Watch an archived webinar hosted by Josh Gordon on the IP transition in the television industry. Speakers shown Left to right:

Josh Gordon, Moderator
Steve Fastook, CNBC’s Senior Vice President, Technical and Commercial Operations
Don Roberts, Sinclair Broadcast Group’s Director of Television Systems

Webinar: IoT Opportunities for Security Industry Suppliers, on demand

josh@joshgordon.com (Josh Gordon) — Fri, 09 Oct 2015 23:32:00 GMT

I hosted a great webinar on opportunities for security industry suppliers in the Internet of Things. I had two fantastic guest speakers: Martin Gren, a true IoT pioneer who invented the world's first networked security camera, and Todd Baker who heads product management for Cisco's IOx product line, which specifically targets IoT applications. Special thanks to the Security Industry Association for sponsoring the event.

Officially Martin Gren is Founder and Director of New Projects, AXIS Communications.

Todd Baker, is Head of IOx Product Management, at Cisco Systems.

Watch: SIA marketing "voice of customer" webinar with Bill Bozeman & Bob Hayes

josh@joshgordon.com (Josh Gordon) — Mon, 02 Feb 2015 19:31:00 GMT

Archived Marketing Webinar offers insight into the mind of security industry customers

Is your company newsletter "all about us"?

josh@joshgordon.com (Josh Gordon) — Tue, 04 Nov 2014 20:35:00 GMT

How many company sponsored newsletters are regularly read? Since most are promotional content packaged in newsletter form, not many. These, "all about us" newsletters contain news about the marketer’s new products and new sales as well as stories about company personnel, testimonials, and user stories.

User stories: great for sales support, poor for SEO or converting sales leads

josh@joshgordon.com (Josh Gordon) — Tue, 04 Nov 2014 20:29:00 GMT

Of all the content that companies create for marketing, “user stories” confuse the most. The confusion comes from its extremely uneven performance at different marketing functions.

A universal template for corporate change from...Microsoft?

josh@joshgordon.com (Josh Gordon) — Thu, 17 Jul 2014 15:28:00 GMT

Today, Microsoft announced it would lay off 15% if its entire workforce to help refocus its business. Having experienced the true horror of Windows 8 first hand, I agree that change is needed.

Fast food photos in ads vs. reality: great marketing or false advertising?

josh@joshgordon.com (Josh Gordon) — Thu, 10 Jul 2014 09:24:00 GMT

Dario D. Mayor, from Alphalia.com, has a project were he photographs fast food items and places his photos beside images of the same products seen in advertisements. The contrast is disturbing because both pictures look so extremely familiar, yet are so extremely different. The comparison shows just how different they are. Here's the McDonalds Big Mack. Do you think this great marketing, dishonest manipulation, or both? To see items from Taco Bell, Jack in the Box, Berger King click HERE